KEYNOTES · LUXURY MARKETING · CULTURE · CONSUMERS
Ideas that transform how we understand consumers.
Luciana de Araujo Gil, PhD, brings academic, executive and international experience to keynotes on consumer behavior and luxury marketing—helping premium brands make sharper decisions.
EXPLORAR TEMÁTICAS ↓
PhD
MICHIGAN STATE UNIVERSITY
FULBRIGHT SCHOLAR
+28
YEARS OF EXPERIENCE
+5.000
STUDENTS TAUGHT
7 COUNTRIES
MARKETING
CONSUMER BEHAVIOR
CULTURE · LUXURY
A PERSPECTIVE THAT DEEPENS THE CONVERSATION
Understanding consumers more deeply improves the quality of every decision.
Each keynote brings together research, international experience and contemporary cases to explore how culture, identity and desire shape consumer decisions. This perspective helps luxury and premium brands create value beyond price.
Premium through precision, curation and depth—not empty adjectives.
KEYNOTE TOPICS
Conversations designed to move ideas and decisions forward.
Keynotes on consumer behavior, luxury marketing, premium brands, culture and customer experience, tailored to each audience and event.
Motivations, identity and context help explain decisions that traditional models cannot fully capture.
A cultural perspective on meaning, aspiration and value creation in premium markets.
How to understand different markets without universal formulas—or losing local relevance.
Ideas to turn customer focus into more coherent decisions, experiences and teams.
Marketing in times of change
Technology, trust and new habits, viewed through what truly motivates consumers.
FORMATS & AUDIENCES
Depth and relevance for audiences that expect more.
01
Companies and marketing teams
Rigorous research. Global perspective. Ideas that connect.
02
ABOUT LUCIANA
Congresses and conferences
MARKETING · CONSUMER BEHAVIOR · CULTURE · LUXURY
03
She is Regional Editor South America at the Luxury Research Journal and founder of Lux Group Solutions. She has developed projects and collaborations in seven countries and taught more than 5,000 students.
Universities and business schools
04
Premium through precision, curation and depth. Never empty adjectives.
Executive programs and professional associations
PhD
MICHIGAN STATE UNIVERSITY
+28
Top 13
YEARS OF EXPERIENCE
MOST INFLUENTIAL MARKETING PROFESSORS ON LINKEDIN · 2020
SPEAKING EXPERIENCE
Seminars, keynotes, executive teaching and in-person, hybrid and online events.
2025 — Desmitificando el lujo — Academia Mujeres RED / AIEP · Santiago
2025 — Luxury Marketing — Clube Alma / Sansei and Clube Aliadas · Madrid
2024 — ¿Cómo entender al cliente? — Caja Los Andes and Universidad Mayor
2020 — La nueva realidad del consumo — SAP Business Women Network · International audience
International experience, brought to the stage with clarity.
ABOUT LUCIANA
Rigorous research. Global perspective. Ideas that connect.
MARKETING · CONSUMER BEHAVIOR · CULTURE · LUXURY
Luciana de Araujo Gil, PhD, is a full professor, director of the Magíster en Marketing at Universidad Mayor, and a specialist in consumer behavior and luxury marketing. Her career brings together research, academic leadership, international teaching and keynotes for business, university and executive audiences.
She is Regional Editor South America at the Luxury Research Journal and founder of Lux Group Solutions. Her research examines how culture, identity and experience shape the value of luxury brands, premium brands and upscale products.
Premium through precision, curation and depth. Never empty adjectives.
#4
EDUCATION CONTENT CREATORS IN CHILE · FAVIKON 2026
+28
YEARS OF EXPERIENCE
Top 13
MOST INFLUENTIAL MARKETING PROFESSORS ON LINKEDIN · 2020
Depth and relevance for audiences that expect more.
Companies and marketing teams
IN PERSON
Congresses and conferences
ONLINE
Universities and business schools
HYBRID
FORMATS & AUDIENCES
Executive programs and professional associations
RECOGNITION
Top 13
MOST INFLUENTIAL MARKETING PROFESSORS ON LINKEDIN · 2020
#4
EDUCATION CONTENT CREATORS IN CHILE · FAVIKON 2026
INSTITUTIONS, MEDIA & INTERNATIONAL RECOGNITION
INVITE LUCIANA · CONSUMER BEHAVIOR & LUXURY MARKETING
A meaningful conversation begins long before the stage.
Tell us about your event, your audience and the conversation you want to start. We will assess the fit of a keynote on consumer behavior, luxury or premium brands, along with Luciana’s availability.
PERSONAL RESPONSE · CONFIDENTIAL CONVERSATION
We will reply with availability and next steps. No automatic booking calendar or public pricing will be shown.
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Yes. The perspective and examples are adapted to the event’s context, audience and objectives.
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Luciana delivers in-person, online and hybrid keynotes, depending on the event and audience.
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We recommend getting in touch as soon as you have an estimated date, so we can review availability and fit.
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Complete the form with the essential event details. Our team will review your enquiry and reply with next steps.
FREQUENTLY ASKED QUESTIONS
What to know before starting the conversation.
Can the keynotes be tailored?
Which formats are available?
How far in advance should we get in touch?
How do we begin?