Keynotes · conferences · executive conversations
Five conversations to better understand what moves people.
These are not off-the-shelf formulas. Grounded in research and international experience, Luciana’s talks help audiences understand consumers, interpret culture and make clearer decisions in marketing, luxury and premium brands.
Enquire about a topicEach talk is shaped around the event’s purpose, its audience and the decisions the organization hopes to move forward.
Beyond familiar assumptions
Ideas that challenge assumptions and help distinguish passing trends from meaningful change.
Culture enters the conversation
A perspective connecting markets, identity, aspirations and behavior without oversimplifying reality.
Questions that sharpen decisions
The audience gains a framework for observing more carefully, discussing more precisely and deciding more clearly.
Keynote topics
A topic goes beyond its title.
Each talk begins with a contemporary question and explores it with academic depth, accessible language and relevance to business. The content is tailored to each audience without losing rigor, from mass markets to luxury brands and upscale products.
Consumer behavior
The consumer who does not fit a formula
Models can organize reality, but they do not always explain why people say one thing, want another and ultimately decide differently. This talk explores identity, context, emotion and belonging to illuminate choices that averages can obscure.
Explore consumer behavior ↗Questions to explore
- Why do stated preferences not always predict actual behavior?
- Which contextual signals change a consumer decision?
- How can we study people without reducing them to segments?
Luxury, value and perception
Luxury beyond price
Luxury is not confined to a category and cannot be explained by price alone. It is shaped by meaning, quality, scarcity, desire, service, experience and cultural codes. This talk examines how generations and markets interpret the value of luxury brands, premium brands and upscale products.
Explore luxury marketing ↗Questions to explore
- What makes an offering valuable rather than merely expensive?
- How do exclusivity, experience and belonging interact?
- What changes when luxury codes cross cultures?
Culture, identity and markets
Culture, identity and consumer decisions
A sound strategy can still lose relevance when it ignores the codes of the market in which it operates. This talk shows how culture shapes what people consider desirable, trustworthy, appropriate or valuable.
Questions to explore
- What is lost when a global idea is applied without cultural translation?
- How can we recognize meaningful differences without resorting to stereotypes?
- Which elements should remain consistent, and which need local adaptation?
Customer centricity
Customer centricity: from promise to decision
Putting the customer at the center is easy to say and harder to sustain. Customer centricity becomes real when it changes criteria, processes, priorities and internal conversations. This talk connects the promise of closeness with everyday decisions that shape experience.
Questions to explore
- Where does the promise of customer centricity break down within the organization?
- What tensions arise among efficiency, metrics and experience?
- How can teams move from collecting data to listening with intention?
Marketing in transformation
Marketing in times of change
AI, new platforms and fragmented attention are reshaping tools and habits. Yet marketing still depends on understanding people, building trust and creating relevance. This talk distinguishes what is changing from what remains essential.
Questions to explore
- Which decisions need technology, and which need better judgment?
- How does trust change when communication is automated?
- Which human capabilities become more valuable in an AI-driven environment?
From topic to stage
The keynote is designed around its context.
The topic defines the territory. An initial conversation helps select the focus, examples and questions so that the content speaks to the audience’s reality.
Understand the event
Purpose, organizational moment, audience profile and the conversation already taking place.
Define the focus
Select the ideas, tensions and examples that make the topic relevant to this setting.
Prepare the conversation
Adapt the format, pace and depth to foster attention, insight and dialogue.
Formats
Different ways to meet, with the same depth.
The experience can take place in person, in a hybrid format or online, depending on the event’s goals and dynamics.
Keynote or conference talk
A central idea, clear narrative and strong impact for a broad audience.
Seminar or masterclass
Greater conceptual depth and space for questions, analysis and conversation.
Executive conversation
A focused exchange with leadership teams or specialist groups.
Panel or live interview
Participation as an expert offering context, contrast and international perspective.
Frequently asked questions
Before inviting Luciana.
Are the keynotes tailored to each organization?
Yes. The topic’s central thesis and depth remain, while the approach, examples and questions are adapted to the event and its audience.
What information is needed to prepare a proposal?
The event’s objective, the audience’s profile and estimated size, the format, date, delivery mode and the conversation the organization wants to advance.
Can Luciana participate in person, hybrid or online?
Yes. The format is defined according to the experience to be created and the conditions of the event.
Can two topics be combined?
When the context calls for it, related areas can be connected while retaining a clear central idea for the audience.
Invite Luciana to your event
The right conversation begins with a good question.
Tell us what your audience needs to understand, challenge or move forward. We will review the topic and format that best fit your event.
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