Luciana de Araujo Gil, PhD
Research with rigor. Teach with clarity. Speak to change the conversation.
An academic, researcher and international speaker specializing in consumer behavior, culture and luxury marketing. Luciana helps organizations, leaders and premium brands understand more deeply before deciding.
A distinctive perspective
Understanding consumers means understanding context.
Luciana’s career brings together academic research, teaching, university leadership and work with business audiences. Her approach studies how identity, culture, emotion and aspiration shape what people value and choose, with particular depth in luxury consumption, premium brands and upscale experiences.
On stage, she turns evidence and complex concepts into clear ideas, relevant questions and frameworks an organization can bring to its strategic conversations.
Extended biography
Rigorous research. International perspective. Ideas that connect.
Luciana de Araujo Gil, PhD, is a full professor and director of the Master’s in Marketing at Universidad Mayor. She also directs the extension diploma in Customer-Centric Marketing, bringing together research, executive education and a contemporary reading of markets.
She is Regional Editor South America of Luxury Research Journal and founder of Lux Group Solutions. Her expertise connects consumer behavior, luxury marketing, culture and identity to explain how luxury brands, premium brands and upscale products create value across markets.
As a speaker, she contributes to corporate, academic and professional events in person, hybrid and online. Her signature combines conceptual depth, international context and clarity for diverse audiences.
Areas of experience
A career built across research, teaching and the stage.
The value of each keynote comes from sustained practice: researching, teaching, testing ideas in different contexts and turning that learning into relevant conversations.
Academic leadership
Full professor, postgraduate director and educator of professionals and executive teams. More than 5,000 students have taken part in her classes and programs.
Research and editorial work
PhD from Michigan State University, Fulbright Scholar and Regional Editor South America of Luxury Research Journal.
International speaking
Talks, keynotes, webinars and executive conversations for organizations, universities, associations and professional communities.
Speaking experience
Ideas brought to diverse stages.
A selection of talks and events reflecting the thematic and international reach of her work.
Credentials and recognition
Authority supported by a verifiable career.
Among education content creators in Chile · Favikon, January 2026.
Most influential marketing professors on LinkedIn · global ranking, 2020.
Recognition as best professor based on 2024 teaching evaluations.
Marketing track, ENEFA 2014.
Kappa Omicron Nu Honor Society.
International doctoral training and academic excellence.
Media and public conversation
Timely perspectives, grounded in depth.
Luciana brings academic context to issues affecting companies, brands, professionals and consumers.
Control financiero para pequeñas empresas
9 April 2026Delivery como herramienta estratégica de marketing
27 March 2026Marketing estacional y ventas de verano
24 December 2025Reinvención profesional después de un despido
26 August 2025Invite Luciana to your event
A relevant conversation begins with a good question.
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