RESEARCH · CONVERSATIONS · MEDIA
Ideas that travel beyond the stage.
Research on luxury and consumer behavior, public conversations and content in which Luciana de Araujo Gil shares a rigorous perspective on brands, culture and value.
This editorial selection links to verifiable sources. Publication dates belong to the original items; for current updates, visit Luciana’s official channels.
FEATURED RESEARCH
Luxury as a subject of study.
Her expertise draws on published research and enduring questions for premium brands: identity, culture, aspiration and perceived value.
UNIVERSIDAD DIEGO PORTALES · 2020
What shapes young people’s attitudes toward luxury brands.
An academic publication compares young consumers in Chile, France and the United States to examine how self-esteem, gender and culture affect their relationship with luxury brands.
READ THE INSTITUTIONAL SOURCE ↗THE DEEPER QUESTION
Why does a brand become valuable to someone? Looking beyond price helps reveal the connections among experience, belonging and cultural context.
EXPLORE LUXURY MARKETING ↗IN THE MEDIA
A voice in the public conversation.
Articles and interviews that show the continuity of Luciana’s work on consumption, brands and markets. These are archived appearances, not recent news.
BÍO-BÍO · JUNE 2013
Young Chileans and luxury consumption.
Bío-Bío covered Luciana’s research on the growing role of young people as consumers of luxury goods and the emotional connection brands seek to build.
READ THE ORIGINAL ARTICLE ↗T13 · DECEMBER 2017
What happens when a brand stops adapting.
A conversation about the evolving consumer and the challenge facing a historic brand as habits and expectations change.
READ THE T13 ARTICLE ↗ON VIDEO
Ideas worth taking time to hear.
An extended conversation about new forms of luxury and meaning. The video opens on YouTube to keep this page fast.
CONVERSATION · SMALL LUXURIES
The new luxury of treating yourself.
Luciana discusses small luxuries, consumer behavior and changing ideas of what we consider valuable.
WATCH ON YOUTUBE ↗EXTERNAL CONTENT · AVAILABLE ON THE ORIGINAL CHANNEL
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Bring this perspective to your next event.
Let’s discuss a keynote that connects consumers, culture, luxury marketing and the specific questions your audience faces.
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